1. Choose the right search term:
Choosing the right search terms is the key to finding the information you need.
Start with the obvious – if you're looking for general information on Hawaii, try Hawaii.
But it's often advisable to use multiple search terms; if you're planning a Hawaiian vacation, you'll do better with vacation Hawaii than with either vacation or Hawaii by themselves. And vacation Hawaii golf may produce even better (or, depending on your perspective, worse) results.
You might also ask yourself if your search terms are sufficiently specific. It's better to search on luxury hotels Maui than on tropical island hotels. But choose your search terms carefully; Google looks for the search terms you chose, so luxury hotels Maui will probably deliver better results than really nice places to spend the night in Maui.
2. Capitalization:
Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.
3. Automatic "and" queries:
By default, Google only returns pages that include all of your search terms. There is no need to include "and" between terms. Keep in mind that the order in which the terms are typed will affect the search results. To restrict a search further, just include more terms. For example, to plan a vacation to Hawaii, simply type vacation hawaii.
4. Automatic exclusion of common words:
Google ignores common words and characters such as "where" and "how", as well as certain single digits and single letters, because they tend to slow down your search without improving the results.
If a common word is essential to getting the results you want, you can include it by putting a "+" sign in front of it. (Be sure to include a space before the "+" sign.)
We will post more tips soon. Stay in touch.
